Banking on the country’s imagination and amazement of its athletes’ performance during the World Olympics after Team GB successfully led the world, about 2,600 sporting events intended to encourage people to get out of their homes and engage in physical activities was the focus of I Am Team GB.
The campaign begun during the London 2012 Olympics where it was met with lacklustre acceptance despite the amazing achievement of Team GB during the time.
Several Olympians and enthusiasts opened their backyard to young and old people interested in the sport.
The Olympian Greg Rutherford opened his back garden, complete with long jump, to young people in Woburn Sands, near Milton Keynes. “It’s an interesting concept, come to my back garden and jump into the pit that I train on for the world championships, Olympics and everything else,” he said.
Nicole Sherapin, from Stratford, took her two children to the event. “I watched the Olympics every time it was on. It’s great that Team GB came second in the medal table, so when I saw this on the TV this morning I thought I’d bring the kids here because they’re really into sport and it’s something fun to do with it being the school holidays. They’ve tried the bikes, badminton, table tennis. I want my youngest to have a go at handball because it’s an alternative to football.”
In Reading, the Olympic rowing champion Helen Glover was offering advice to people who wanted to try out the sport. “There’ll be some challenges on the rowing machine. I think we’ll try to get some boats out if anyone wants to have a go at rowing. It’s really good that we’re challenging ideas and trying new things, it’s the first time ever a TV channel has been switched off to encourage people to leave the house and I think it’s amazing.”