Marketing is an activity or process of promoting products or services to consumers. Whether you sell scented candles online or are a personal trainer no matter what field you are in social media has taken hold. Social media marketing involves the use of various social media platforms such as Facebook,Twitter etc to promote products and services. The social networks are growing very fast ; it’s therefore important to invest in them to promote products and services to potential customers. Social media marketing requires an appropriate strategy.
An appropriate strategy will help you set clear goals,decide on the social media that is most appropriate,target your audience effectively etc. Some of the benefits as outlined by the experts at this brand research company of using social media as a marketing tool are:
1. Social media marketing increases brand’s awareness
Majority of small businesses use social media to attract potential customers. It also helps new customers to identify your brand which offers a similar product or service to that of competitors.
2. Social media marketing builds real relationships
It helps you to interact freely with your customers. You get to know what they like, dislike on the product or service you are offering. This will help you to make modifications where necessary.
3. It builds brand loyalty
Pauline Jones runs a waterfall taps business and also this turkey gift site and notes “Customers become loyal to your brand. Interaction and socialization eliminates the formality of a corporation for huge institutions. This makes customers part of your organization. It bridges the “gap” that exists with your customers. Loyalty will lead to repeat purchases which inturn leads to more profits for the company.”
4. Marketing through social media helps you to convert more opportunities
Not every interaction enhances conversion but a positive one increases the likelihood of conversion. Therefore every post made on social media platform is a chance for customers to convert.
5.Social media marketing is cost-effective in advertising
It is a cheap method of advertising your products. Promotion costs are low which is an advantage because it increases return on investment. This method of marketing is therefore a big thing for any business willing to reach as many customers as possible.This is because customers are the reason for existence of any business.
A business is established with the sole objective of gaining a profit at the end of a certain period. Whether you run a traditional business like this botox orland park company or this lawn turf business does, or run something online like this personal trainer manchester business does, the end goal is the same: more sales. This entails transmitting a message, a message of your product or services, to the potential buyer. This is done through advertising . In a changing world where communication changes and progresses so rapidly, it is imperative that one moves with the times.
And in a business world where time is of utmost importance, the rapidity with which you reach a target audience could be the difference between success and failure. In email marketing, the focus of customer or the audience is rapidly gained, minus any disturbances. The audience reached is far greater, and in a very short time, than by traditional forms of advertising.
Tim Olson runs the marketing for this beauty treatments Milton Keynes business and this environmental drilling firm notes “This could be either in the form of an image or posters or a text message. The customer is forced to read the mail or at least have a glance. If the marketer is smart enough, the e-mail would be so designed that even a glance is sufficient to arouse the interest of the customer, and to seek more information.”
Gina Hemsly runs the email marketing for numerous companies including this luxury candles store and these roll compactor manufacturers as well and recommends “There are several email marketing strategies. One is the SMS marketing, where short texts are sent, with prior permission to catch the eye of the potential buyer. Then there is the automated e-mail marketing strategy, where emails are sent at pre-designated time intervals to prospective buyers. The market audience could be segmented or categorized according to the needs of the business plan of the company.”
Timothy Jones runs the email marketing for this paving contractors business and assisted living chicago service and notes “The purpose of email marketing is multifaceted. It could be merely an advertisement, an introduction to a business promotion activity, to enhance an already existing business relationship or merely to forge a long term business relationship by forming groups.”
Jim Bolsa runs the email marketing for this storage manchester website and notes “One interesting aspect of networking is that the likes/dislikes of internet users are known and this knowledge is employed by the email marketing agencies to tap the potential customers appropriately. Needless to mention, there are legal aspects to be considered, as the rights of the individuals have to be respected.”